Our mission lies in delivering relevant, experiential education that is taught by industry leaders and practitioners from iconic global brands

Knowledge is Our Passion

BrandEd works with non-traditional educational brands that seek to turn their profound knowledge bases into relevant and compelling educational offerings.

We introduce the idea of learning in an entirely different way utilizing the strengths of our top tier brands to develop programming, build curriculum and market the most innovative courses for audiences ranging in age from 11 to 80.

We turn some of the most renowned professionals in the world into your faculty. BrandEd works with the most talented educational teams to create and bring to market courses that no other institution can offer.

Based in New York with locations in London and Washington DC, BrandEd seeks to understand the passions of a new generation of students and help transform those passions into meaningful and fulfilling career trajectories.

The World’s Premier Brands

In working with Sotheby's, The New York Times and City Football Group BrandEd is transitioning three of the most culturally relevant brands in the world into competitive educational programs and attracting the best and brightest students in art, media, sports and culture.

Since 1969, Sotheby’s Institute of Art has been educating generations of art world professionals and preparing students for careers in the international art world. With campuses in the cultural capitals of London and New York, Sotheby’s Institute offers graduate-level programs that uniquely integrate art historical scholarship and market expertise.

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The School of The New York Times is dedicated to training and inspiring the next generation of creative thinkers. The School's Pre-College and Professional programs draw on the expertise and unrivaled access of The New York Times and explore the most important issues facing our world today.

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Starting with Manchester City and the backdrop of the English Premier League, The City Football Leadership Institute curricula explore the wider world of sport. Programs connect students with the ideas and innovations that shape the global sport economy. Courses are led by academic educators alongside sports business practitioners, City Football Group executives and luminaries ranging from athletes to entrepreneurs.

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We anticipate the inherent challenge of integrating historical and heritage brands into new educational offerings while retaining the same brand promise and expertise that millions of the most informed citizens around the world have come to expect.